Today’s global market is considerably different than it was even as early as a decade ago. We are now in a new, unheralded period – the VUCA era. The Volatility, Uncertainty, Complexity and Ambiguity period. This means a global market looking for products that have changed direction from previous product design. Now, the ideas of variety, smaller batches and deep customization are de rigeur. This means a business owner has a much more detailed job ahead of them from meeting the needs of its customer base, maintaining competitive enterprise, market adaptation on the fly and the ever changing flexible supply chain of products coming in with regularity. This is not a choice. It is absolutely necessary if the business is going to survive and thrive.
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